Case Studies Portfolio

If the term “Sunday morning cartoons” means anything to you,  you too might know what it’s like to have witnessed basically the entire evolution of technology as we know it. Or, so it may seem. But, let’s face it; you were excited if you got an “A” in word processing. You had a front-row seat as the world embraced vital technologies of the time, changing market dynamics as society knew them. After high school, you attempted to decide where to direct your academic or professional life. You faced a job market shifting before your eyes and beyond your wildest dreams.

Fast forward your VHS a few decades, now pause the stream on, most likely, your laptop, cell phone, or tablet. Embrace the present moment. It's time to decide how the new digital enterprise can utilize adaptive solutions and harness technology to drive results for your business. Capgemini's goal to position itself as a leader in human resources consulting has gained significant traction after the success of its rebranding efforts.

Focus on storytelling-driven content has resonated with their audience in a more identifiable, memorable, and personable way. Creating a community channel soon inspired dialog among their audience, shaping an interactive platform that serves as a living, breathing hub for real-time communication. Playing to their goal of creating engagement among their audience to improve customer experience also aided in a healthier, more cost-efficient way to do so while leveraging SEO to their advantage.

Their pivot toward customer engagement has allowed Capgemini to turn a weakness into an opportunity, providing a seamless transition to storytelling on their website and social media. Auditing and republishing their content using bright graphics with simple, easy-to-read headlines has improved the quality. It’s inspired, informative, and educational and has empowered nearly 1 million new viewers. Hopefully, that includes you.

With the additional focus on social media came 100,000 new LinkedIn followers and 1.8 million shares across LinkedIn and Facebook. “Not bad for a dad,” father would say.  Their research and restrategizing aimed to increase brand awareness and customer engagement and gain insight into their target audience. It lets you better understand your needs and goals and improve content's personalization and customization. This strategy could be further enhanced by implementing a loyalty program that rewards clients who retain and review multiple services and those of their partners. Big business, small business. Seriously, who doesn’t appreciate rewards?!

Capgemini understands that their customers, yes, you, your peers, parents, and children, will bolster the ability to respond quickly and intuitively to the changing market dynamics. By improving performance, your business objectives will help you realize your desired future, implementing diligent, fluent, and automated operations. Suppose you’re this far into the article, dear reader. You’re probably interested in technology solutions as digital transformation success factors mature or are drawn to improving your cloud, digital, or many platforms. People make that happen, an alliance of experts who develop adaptive solutions and apply them to technology, ensuring agility and prosperity for your business.

Their partnership with top technology brands includes delivering customized experiences to customers. They provide cloud computing web services, customer relationship management software, financial and human capital management, recruiting software, cloud payroll, benefits, human relations software as a service, open-source software products, and much more. A collaboration strategy sets them apart from the competition and helps them respond rapidly to the changing requirements of a dynamic world. Implementing a content strategy over the previous year that was more relevant, consistent, and engaging has allowed them to provide you, their target audience, a better chance at understanding their brand, how they’re making a difference, and why they exist to help you fit the requirements of your unique challenges. 

It is admirable for Capgemini to hurdle the roadblock that lay before them in only a year. They’ve improved their overall performance by spring-cleaning their enterprise from top to bottom, inside and out, front page to back page. Indeed the nearly $1 million in sales the first year and $5 million the next has fueled their flame to forge closer, more effective relationships that represent their human-centered approach to technology. Hopefully, they’ve opened the windows to let the sunshine in and enjoy a cup of coffee on the sofa before returning to work. Or maybe, just watching cartoons.

If the term “Sunday morning cartoons” means anything to you,  you too might know what it’s like to have witnessed basically the entire evolution of technology as we know it. Or, so it may seem. But, let’s face it; you were excited if you got an “A” in word processing. You had a front-row seat as the world embraced vital technologies of the time, changing market dynamics as society knew them. After high school, you attempted to decide where to direct your academic or professional life. You faced a job market shifting before your eyes and beyond your wildest dreams.

Fast forward your VHS a few decades, now pause the stream on, most likely, your laptop, cell phone, or tablet. Embrace the present moment. It's time to decide how the new digital enterprise can utilize adaptive solutions and harness technology to drive results for your business. Capgemini's goal to position itself as a leader in human resources consulting has gained significant traction after the success of its rebranding efforts.

Focus on storytelling-driven content has resonated with their audience in a more identifiable, memorable, and personable way. Creating a community channel soon inspired dialog among their audience, shaping an interactive platform that serves as a living, breathing hub for real-time communication. Playing to their goal of creating engagement among their audience to improve customer experience also aided in a healthier, more cost-efficient way to do so while leveraging SEO to their advantage.

Their pivot toward customer engagement has allowed Capgemini to turn a weakness into an opportunity, providing a seamless transition to storytelling on their website and social media. Auditing and republishing their content using bright graphics with simple, easy-to-read headlines has improved the quality. It’s inspired, informative, and educational and has empowered nearly 1 million new viewers. Hopefully, that includes you.

With the additional focus on social media came 100,000 new LinkedIn followers and 1.8 million shares across LinkedIn and Facebook. “Not bad for a dad,” father would say.  Their research and restrategizing aimed to increase brand awareness and customer engagement and gain insight into their target audience. It lets you better understand your needs and goals and improve content's personalization and customization. This strategy could be further enhanced by implementing a loyalty program that rewards clients who retain and review multiple services and those of their partners. Big business, small business. Seriously, who doesn’t appreciate rewards?!

Capgemini understands that their customers, yes, you, your peers, parents, and children, will bolster the ability to respond quickly and intuitively to the changing market dynamics. By improving performance, your business objectives will help you realize your desired future, implementing diligent, fluent, and automated operations. Suppose you’re this far into the article, dear reader. You’re probably interested in technology solutions as digital transformation success factors mature or are drawn to improving your cloud, digital, or many platforms. People make that happen, an alliance of experts who develop adaptive solutions and apply them to technology, ensuring agility and prosperity for your business.

Their partnership with top technology brands includes delivering customized experiences to customers. They provide cloud computing web services, customer relationship management software, financial and human capital management, recruiting software, cloud payroll, benefits, human relations software as a service, open-source software products, and much more. A collaboration strategy sets them apart from the competition and helps them respond rapidly to the changing requirements of a dynamic world. Implementing a content strategy over the previous year that was more relevant, consistent, and engaging has allowed them to provide you, their target audience, a better chance at understanding their brand, how they’re making a difference, and why they exist to help you fit the requirements of your unique challenges. 

It is admirable for Capgemini to hurdle the roadblock that lay before them in only a year. They’ve improved their overall performance by spring-cleaning their enterprise from top to bottom, inside and out, front page to back page. Indeed the nearly $1 million in sales the first year and $5 million the next has fueled their flame to forge closer, more effective relationships that represent their human-centered approach to technology. Hopefully, they’ve opened the windows to let the sunshine in and enjoy a cup of coffee on the sofa before returning to work. Or maybe, just watching cartoons.