Search engine marketing strategies are developed by determining SMART goals, creating optimized keyword lists, and using Google Ads to create a responsive search ad campaign, ad groups, and ad copy. The efforts increase website traffic and generate leads and brand awareness by combining organic and paid SEO and PPC tactics.
Fitness Brand Keyword Strategy
"Trainer" Search Ad
Intent-driven keyword lists are based on words a brand is ranked for and additional research, including competitor, popular, and trending. It provides a roadmap for relevant content to drive organic inbound traffic and optimize SEO.
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