Search engine marketing strategies are developed by determining SMART goals, creating optimized keyword lists, and using Google Ads to create a responsive search ad campaign, ad groups, and ad copy. The efforts increase website traffic and generate leads and brand awareness by combining organic and paid SEO and PPC tactics.
Intent-driven keyword lists are based on words a brand is ranked for and additional research, including competitor, popular, and trending. It provides a roadmap for relevant content to drive organic inbound traffic and optimize SEO.