Creative Search Engine Marketing
SEM
Search engine marketing (SEM) ensures that your company is visible on search engines when people search for terms related to your business. Together we will transform your business with SEM by using Google Ads to create, manage, analyze, optimize, and continuously scale pay-per-click campaigns on search and display networks.
My process includes:
- Identify keywords based on keyword research related to your website, products, and industry.
- Select a geographic location for your ad to display in.
- Create ad copy, including headlines, descriptions, and site link extensions to display in search results.
- Bid on a price you're comfortable paying for each click on your ad.
Creative Search Engine Optimization
SEO
Bring organic search traffic to your website by leveraging on-page, off-page, and technical SEO strategies, a cost-effective and long-term approach to building trust and credibility, helping to understand your audience's web environment and voice to create a better user experience and a higher search ranking.
My SEO strategy involves advanced keyword research, leveraging on-page, off-page, and technical opportunities, strategic link building, structured data, local search engine optimization, content marketing, optimizing for emerging technologies, competitive research, SEO audits, tracking results, and measuring success.
Additional improvements to your SEO include:
- Creating high-quality content that is relevant to your target keywords.
- Optimizing your website for mobile devices.
- Building relationships with other websites in your industry.
- Promoting your website through social media and other online channels.
Creative Social Media Marketing
Socials
Organic and paid social media is a great method to get your brand in front of more potential customers and share your brand message.
Get your brand in front of people quickly and easily, a budget-friendly way for your small business to promote a product or service and increase brand awareness, generate leads, improve customer engagement, and drive sales.
My strategy includes:
- A 30-day content calendar to plan and schedule content
- A content framework to ensure content is consistent and on-brand
- A hashtag system to help people find your content
- Keyword research to ensure content includes the right terms and phrases
- Buyer personas and their conversion paths to help understand the target audience
Creative Content Marketing
Content
Help users find the information they’re searching for quickly and easily by organizing your brand’s high-quality, compelling, informative web content that understands the target audience’s needs, supports each marketing funnel stage, and is optimized for search engines.
Creating a content structure optimized for search engines makes it easy for your web pages to be crawled and indexed; methods involve using keywords and phrases throughout the body of your content, in title tags, meta descriptions, and header tags, and organizing your content by hierarchy.
Let’s work together to establish your brand's success by providing informative content that educates your audience, drives social media engagement, and has the power to improve SEO, attract leads, and build backlinks across the web.
Creative User Experience
UX
Provide users with consistent digital experiences across all customer touchpoints to streamline usability, satisfaction, and sales by using techniques that identify basic design principles and trends, user research methods, and evaluate the design process.
It costs more to gain new customers than retain existing ones; therefore, nurturing existing relationships by delivering personalized content that speaks to them helps convert them into repeat customers and loyal ambassadors.
Creative E-Commerce
E-Com
Art On Creative can help you reach a wider audience by developing feature-rich product listings that make it easy for customers to find what they're looking for, offering multiple payment methods so customers can pay in the way that's most convenient, and the flexibility of meeting customers when and where they’re most likely to buy.
My strategy determines appropriate e-commerce models, identifies significant current competitors, researches and responds to shifting trends, and uses customer data to create personalized e-commerce experiences to build a professional online store and optimize third-party listings to appear higher in search results, boost revenue, and drive growth.