Scope: Develop an email design template targeting the brand’s buyer persona’s conversion paths, offering products and services that align with their goals and relevancy to their life-cycle stage.
● Determined two SMART goals: Increase email open rate by 50% in the first three months, and increase click-through rate to the website by 30% in the first three months. The campaign focused on new products, restocking announcements, and building an email subscriber list to achieve these.
● Designed an email template with actionable subject lines and copy that is persuasive, personalized, and consistent with the brand's voice by using targeted keywords, images optimized for all devices, a call to action that leads to a relevant offer, and lead magnets that provide value to the customer.
● The email template was created using HubSpot email marketing tools to be responsive across multiple devices.