Blog posts incorporate company research, copywriting, storytelling, and SEO best practices to improve readability. They’re outlined by topics, talking points, goals, curated images that appeal to the target audience, CTAs, and keywords.
Case studies identify relevant details of marketing strategies and determine the five W’s for the effectiveness of new strategies compared to previous ones. They review previous strategies using SWOT analysis to identify strengths, weaknesses, opportunities, and threats.
This email design template targets the brand’s buyer persona’s conversion paths, offering products and services that align with their goals and relevance to their life-cycle stage.