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Blog Articles

Airbnb Tiny Homes

Runner's Knee Therapy

Runner's Knee Therapy

Airbnb guest standing on the patio of a tiny home vacation rental watching the sunset
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Runner's Knee Therapy

Runner's Knee Therapy

Runner's Knee Therapy

Man running along a path beside the ocean
View Article

Road Trip Workouts

Motivational Fitness Memes

Motivational Fitness Memes

Woman in plank pose at the beach
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Motivational Fitness Memes

Motivational Fitness Memes

Motivational Fitness Memes

Female athlete with free weights
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Case Studies

Capgemini

Capgemini

Capgemini

Capgemini logo

The New Digital Enterprise Transformation

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Casper

Capgemini

Capgemini

Casper’s Marketing Strategy Doesn't Sleep

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EMAIL CAMPAIGN FOR E-COMMERCE

Online Fabric Store

Email template for online fabric store.

Scope: Develop an email design template targeting the brand’s buyer persona’s conversion paths, offering products and services that align with their goals and relevancy to their life-cycle stage.


● Determined two SMART goals: Increase email open rate by 50% in the first three months, and increase click-through rate to the website by 30% in the first three months. The campaign focused on new products, restocking announcements, and building an email subscriber list to achieve these.

● Designed an email template with actionable subject lines and copy that is persuasive, personalized, and consistent with the brand's voice by using targeted keywords, images optimized for all devices, a call to action that leads to a relevant offer, and lead magnets that provide value to the customer.

● The email template was created using HubSpot email marketing tools to be responsive across multiple devices. 


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